Sharecropping on Facebook

It wasn’t that long ago that Viddy was raising $30M for it’s “Instagram for Video” app that had stormed Facebook. It was being heralded as the return of virality for its spammy Open Graph integration. I wonder what happened to that?

Facebook pushes big updates on Tuesdays. They have taken these Tuesdays as an opportunity to systematically crush Viddy’s DAU to under a million. Why would they do that? Why give free distribution away when they can charge for it with ads.

When building for Facebook you can abuse viral opportunities all day long, but when it comes down to it, you’re playing on Facebook’s turf. And Facebook doesn’t fight fair.

 
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