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Svbtle

The Great Grocery Game

It was about 9 o'clock in the morning, early Saturday, with the sun shining and my refrigerator totally empty. I had to buy groceries. Luckily I live in San Francisco, a city filled with startups who can’t wait to outsource the minutiae of everyday life. At the tap of a button a complete stranger will come over to my house and live life on my behalf. It’s both disturbing and beautiful. With so many choices it can be hard to know which one to pick. So instead of take a gamble, I decided to put them to the test. Three delivery services, head-to-head, in a race to purchase and deliver an identical order of groceries on a Saturday afternoon. Game on. The Experiment I started by compiling my grocery list. I took my last 12 trips to Safeway and built a comprehensive database...

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